At one time you could expect potential employers to have access only to information you provided them. However, in today’s digital society and the ever-growing use of social media, you’ll want to pay attention to what the “online you” can tell a potential employer. When applying for a job, consider how your social media pages reflect the following, according to LifeHacker:
Professional Image. Remember that not only items you post show up in your feed, but postings you are tagged in could be there as well. If the person you just sent your resume visits your <insert your favorite social media here> page, is there anything there that you would be uncomfortable sharing with them even on that initial video interview?
Professional Qualifications. Some certifications can be verified online. Make sure yours are up to date or removed from your resume. You may also consider showcasing samples of your work publicly. 80% of hiring managers use LinkedIn, which is a good place to provide professional work samples and discussions.
Cultural Fit. When a company has several great candidates, they may want to find out which of you would be the best fit for their company. Research the company’s visions and goals as well as other employees to see what type of firm it is on the inside. If you think you would be a good fit, take time to highlight the right things on your profiles.
How Well-Rounded You Are. Don’t be afraid to show your real personality -- companies want to know about you on a personal level, provided it’s done professionally. What are your interests? What are you passionate about? Are you proud of an accomplishment? These all have a place in your social media.
Reasons Not to Hire You. It’s always a good idea to consider what you share on your social media accounts before doing so. Any one of the following items can eliminate you from most -- if not all -- professional positions, so post wisely:
1. provocative material
2. anything about illegal activity
3. bad-mouthing former employers
4. poor communication skills
5. discriminatory language
To see what potential employers can find about you online, do a Google search on your name to see what is easily available.