Job seekers and hiring managers alike often wonder if job boards are the best way to connect with prospects. Perhaps they're each enticed into using the paid tools. But is that really a good idea?
On a number of job boards like Monster and CareerBuilder, the paid option is little more than a double-dipping money scheme. Users who upgrade to paid accounts on CareerBuilder get their resumes moved to the top of the pile, regardless of whether they are qualified for the position. Employers, in the meantime, are asked to shell out thousands of dollars for postings - and then the most "ideal" job applicants are those who have paid, while more qualified applicants might be further down the pile.
When both parties feel cheated, who wins?
This is an unfortunate new trend that comes hand-in-hand with job boards. Job seekers are asked to pay to increase their chances of getting a job, and employers are often handed the resumes of those who can afford to submit - not necessarily those who are best for the company. Which raises the question: are job boards and business networks like Monster not doing their jobs? Is the paid system not delivering on its promises? According to PBS's Ask the Headhunter, indications are that this is exactly what's going on.
"My analysis of annual surveys… reveals that during the course of a decade in which job boards' revenues exploded, the percentage of hires made through the boards decreased by about 50 percent. Monster Worldwide generated almost $1 billion in revenues last year... but Monster was reported by employers as the source of all hires only about 1.3 percent of the time." Likewise, "employers reported... that they make only about 1.2 percent of all their hires via CareerBuilder."
Of course, what online job boards promise is that their algorithms will sync up qualified candidates with the criteria employers have specified to make ideal matches. But the paid model dilutes the integrity of those matches, and makes the whole process a frustrating waste of time and money for everyone involved.
If you are currently using an online job board alone to source talent, consider pairing it with a digital job interview to bring each candidate to life. A platform like OpenVue lets companies blast a preconfigured interview link or QR code to candidates in a specific geographic region, with certain qualifications, or on certain social networks only. Screening candidates through quick interviews increases your organization's ability to match qualified candidates to positions, which will save you time and money in the long run.