Dreamforce is Upon Us.

We’ve hand curated the short list of must-see content for Sales Enablement and Sales Leadership. Sure there are trailmaps and lists of parties, but we’ve dug through the whole schedule and lineup to find the disruptive, innovative and events not to miss. You’re welcome. In addition to marquee keynotes by Melinda Gates, Marc Benioff, Tony Robbins, and the U2 show and AppBash, here are our top 10 picks.


PS: You can download this curated list as a PDF Also. And we invite you to learn more about HireVue Coach - and get free swag!

1. Vital Trends in Digital Experience and Transformation in 2016

  • Who: Karthik Chakkarapani, CDO, Revenue Cycle Management and Customer Success, Salesforce
  • When: Tue / Oct 4 / 10 - 10:40 AM
  • Where: Hilton SF Union Square, Continental Parlor 1 - 3

WHY IT’S VALUABLE: With customer experience now the dominant factor in determining successful digital transformation efforts, we’ll deeply explore what organizations should consider in terms of people, process, and technology on the cutting edge of business and technology. Join us as we examine new case studies that show notable, high impact use of strategic online communities, Internet of Things, artificial intelligence, virtual and mixed reality, smart agents/chatbots, and other emerging tech.

2. Call Your Shot: Predicting Sales Performance Through Coaching

  • Who: Rob Jeppsen, CEO, XVoyant and Matt Evans, Innovation and Transformation, Salesforce
  • When: Tue / Oct 4 / 11 - 11:40 AM
  • Where: InterContinental SF Hotel, Grand Ballroom C

WHY IT’S VALUABLE: Last year only 44% of salespeople hit their goal. Only 46% of deals to forecast as “Closed” actually closed. Sales Coaching has emerged as the catalyst in sales success. The challenge is there just aren’t that many world-class coaches. Learn how Salesforce can help you build an award-winning coaching culture. Learn how award-winning organizations like Zions Bancorp, Waste Management Corp, Maritz, Henry Schein and many others have achieved sustainable, predictable growth by creating coaching cadence.

3. High-Profit Prospecting: The Critical Role os Sales Leadership in Prospecting

  • Who: Mark Hunter, CEO, The Sales Hunter
  • When: Tue / Oct 4 / 2:45 - 3:15 PM 
  • Where: SF Marriott Marquis Hotel, Yerba Buena Salon 9

WHY IT’S VALUABLE: Sales Leadership is severely underutilized in the prospecting process, losing millions of dollars of untapped opportunities. Leave with actionable strategies you can implement immediately to dramatically increase revenues, examples from large organizations.

4. Sales Summit: What it takes to be the Best Sales Coach

  • Who: Jim Keenan, CEO, A Sales Guy and Mike Derezin, VP Sales Solutions, Linkedin
  • When: Tue / Oct 4 / 4 - 4:50 PM
  • Where: SF Marriott Marquis Hotel, Yuerba Buena Salon 9

WHY IT’S VALUABLE: Join us to pick up some proven leadership tactics from Keenan of A Sales Guy Inc., who will walk you through building a robust coaching strategy, and Mike Derezin, VP of Sales Solutions at LinkedIn, who will share a framework for sales leaders.

5. SiriusDecisions Party: Bubbles, Beer, and Bites

  • Who: SiriusDecisions
  • When: Tue / Oct 4 / 6:30 - 11 PM
  • Where: Press Club at Yerba Buena Lane

Mingle with your peers and leading analysts over delicious food and drinks, all while enjoying live music from one of the Bay area’s best solo guitarists. Party is 2 blocks from Moscone Center.

6. 2nd Annual State of Sales: Technology Shapes the Future of Selling

  • Who: Robert Desisto, Salesforce
  • When: Wed / Oct 5 / 9 - 9:40 AM
  • Where: SF Marriott Marquis Hotel, Yerba Buena Salon 4 - 6

WHY IT’S VALUABLE: Want to know what’s on the minds of thousands of sales executives, sales managers and salespeople? After surveying over 3,000 sales executives, sales managers, and salespeople on industry trends, Salesforce Research will publish the findings in the 2016 State of Sales report. Join us as Robert DeSisto, a former Gartner VP and distinguished analyst for 22 years and the current VP of Global Customer Transformation for Salesforce, presents his perspective on the results.

7. Accenture's Blueprint to Global Sales Excellence

  • Who: Sara Porter, Director Global Sales Effectiveness, Accenture; Sean Freeburger, Managing Director, Accenture; Ronnie Brant, Sr. Product Manager, Sales Cloud, Salesforce
  • When: Wed / Oct 5 / 4 - 4:40 PM
  • Where: SF Marriott Marquis Hotel, Club Room

WHY IT’S VALUABLE: Join us to hear how the Sales and IT leaders from Accenture turned to Salesforce to implement the changes required to unify their high performing global sales team. You’ll walk away with their blueprint and practical tips to help you on your journey too.

8. U2 After Party

  • Who: HireVue Coach Team
  • When: Wed / Oct 5 / 9:30 PM - 12 AM
  • Where: 1200 Indiana St. San Francisco, CA 94107

Still haven’t found what [you’re] looking for? Join HireVue Coach at our loft in ‘SoMa’ where we’ll have a live DJ, food, drinks and late night fun. Party is just 10 minutes from Moscone, shuttles provided from Moscone and Cloud Cow Palace.

9. "Good Luck with That!" Running One Global Program for 18 Business Units

  • Who: Sharon Moura, VP Commercial Excellence, Tyco; Amy Mildren, Community Lead, Salesforce; Rob McCarthy, Global Director, Tyco
  • When: Thu / Oct 6 / 10 - 10:40 AM
  • Where: InterContinental SF Hotel, Ballroom A - B

WHY IT’S VALUABLE: Learn the tools, techniques and behaviors required to successfully lead an enterprise strategic program and deploy a one way of working amid the complexity of 18 independent business units operating in more than 20 countries across 6 Salesforce instances.

10. Appbash Pre-Party

  • Who: HireVue Coach Team
  • When: Thu / Oct 6 / 6:30 - 8:30 PM
  • Where: 1200 Indiana St. San Francisco, CA 94107

Join us in our swanky loft in ‘SoMa’ for a gourmet buffet before the night gets into full swing. Live DJ to get you in the mood for the main event. Party is just 10 minutes from Moscone, shuttles provided from Moscone and Cloud Cow Palace.


If we missed any sessions tailored for Sales Enablement and Sales Leaders, let us know in the comments and we'll include it.

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