marketing qualified leads can get messy in sales

The lack of standardization and definitions on simple terms such as Subscribers, Leads, Marketing Qualified Leads (MQL), Sales Qualified Leads (SQL), and Sales Accepted Leads (SAL) across companies creates a lot of misunderstanding and inefficiencies. In sum, sales lead generation can get messy.

But, this cartoon isn't about that. It's about a wholly different type of mess.

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