Real Estate Sales Training can be one of the best investments one could ever make. Why? Learning how to sell well - especially in real estate - can lead to a very, very lucrative career.
If you have a mentor who's a real estate sales veteran who waxes nostalgic about the "good old days" of selling commercial or residential properties, give her some credit. There are new tools and resources for agents these days which Realtors® would have dreamed of even a decade ago. Buy your mentor a coffee, and share even a couple of these real estate training tips to repay her for the wisdom she's passed while you've worked together.
Selling homes, condominiums or even office space is about more than leveraging the "3 L's".
Today's educated real estate buyer needs more than just a tour guide to acquire the home or work space they are looking for. They want an advisor who can help them
- Negotiate for the best possible property selling or purchase price
- Navigate through the legal contracts and regulations of their real estate transaction
- Avoid any liability of buying a home which hasn't been properly inspected
- Preparing their home with renovations, staging and repairs necessary to facilitate a quick sale
Here are five training resources real estate agents can use to best build their skills to close more deals and build your referral network of satisfied customers.
1. The Active Rain Real Estate Network
Active Rain is a community of real estate professionals to share ideas, connect with other professionals. If you are looking for ideas on just about any element of the real estate profession, you will find great ideas with Active Rain, which is now part of the Trulia group of companies. Active Rain is free to join, their AR University offers many webinars and recorded sessions on residential and commercial real estate sales, and you have the opportunity to blog and share stories with your fellow Realtors.
2. Rich Grof Real Estate Sales Coaching
Just like in sports, a high performing team needs a good coach. Rich Grof is a sales coach who has provided real estate sales training to many professionals to sell more by using proven techniques to close more deals and provide greater customer value. I've attended a couple of sessions Rich has hosted personally, and can vouch for his ability to educate and motivate. Rich has a number of great YouTube videos which provide great insights on becoming a more effective sales professional.
3. The Master the Art of Selling Anything Webinar
Tom Hopkins is another internationally known sales trainer who has been a successful real estate professional himself. Hirevue Accelerate teamed up with Tom to offer a webinar which provides an opportunity for real estate brokers and agents the ability to improve their sales skills at any stage of their career. If you want to put some of Tom or Rich's strategies into practice, you can record your sales pitch exercise for your broker or manager to review and coach your delivery.
4. Realtor.com Tips for Pros
You probably already knew that Realtor.com offers great resources for listing properties and finding the right property for your client, but they also provide a number of educational blogs and support resources which can help you get to the top of your game.
5. Leverage Customer Relationship Management Tools
There are a number of CRM tools which real estate professionals can leverage to effectively manage their pipeline, schedule client meetings and save pertinent correspondence pertaining to your sales activity. Some of the most popular CRM apps for real estate professionals include:
- Top Producer
- Market Leader
- Ascendix for Microsoft Dynamics CRM or Salesforce.com
- Building Blocks CRE for Commercial real estate sales pros
Leveraging a cloud based CRM as a real estate sales professional can help you get better organized, and learning how to effectively use these tools is a great way to move your career forward.
If you are a rookie real estate agent, or a seasoned professional looking to increase your commissions, using these real estate sales training resources will help make you more successful. If you are a broker or sales manager looking to implement new tools or ideas to take your team to new levels of profitability, you'll find many nuggets of wisdom to elevate your team.
Have you found other property sales training resources which we've missed? Tell us about them in the comments section below!The term REALTOR® is not only a trademark owned by NAR and protected by federal law, it's a valuable membership benefit that distinguishes members from other real estate licensees.The term REALTOR® is not only a trademark owned by NAR and protected by federal law, it's a valuable membership benefit that distinguishes members from other real estate licensees.
The term REALTOR® is not only a trademark owned by the National Association of Realtors and protected by federal law, it's a valuable membership benefit that distinguishes members from other real estate licensees.