Closing sales deals is important for many reasons. For one, the sales representatives compensation is dependent on the value and quantity of sales deals he or she closes. For another, sales reps deliver real value to their clients by providing software or service or consulting to help them be better at their job. Real value to be sure.
Now, let's talk about attitude. Most sales reps can't go into a meeting with a client passively anymore. Sometimes, there are lessons from war that we can take with us into the client meeting. War paint, for example.