Sales training is a challenging, yet rewarding career. There are many resources to help improve your skills as you teach in an effective and efficient manner. In this article, I want to cover a few items that may help make your job as a learning professional a little easier.
4 Things to Remember
Here are the first four principles discussed in part one.
- Get Nature on Your Side
- Make Your Training Narrative
- Make Your Training Relevant
- Make Your Training Multimodal and Interactive
Let's continue the journey into maximizing sales training as we explore steps 5 through 10 to help you become the best training manager you can be.
Make Training Applied: Project and Problem-Based Learning
Project and problem-based learning should have a few key objectives. Learners master content and skills in the context of solving a carefully crafted real-world problem.
Teams work together to define and solve smaller challenges, with facilitator's help Learning activities stretch over longer periods of time Challenges culminate with authentic products (project-based) or authentic solutions (problem-based).
Project-based example: A team of 3-4 sales reps evaluate the current tools available to sales reps. From there, the team designs a product to give sales reps the leading edge over competitors when selling. This needs to be a feasible product the company would purchase.
Problem-based example: A team of 3-4 sales reps work together to review current sales training methods and how the training is applied. Next, they will come up with ideas to improve the way training is conducted and help facilitate sales reps to apply the training.
Make Training Active
Make Training Social
One of the great qualities of successful sales reps is their ability to socialize. If you make training social, you speak their language. Examples of social training include role playing, discussions, and debates. Keeping the socializing on task can be a challenge. Remember, one of the great qualities of successful sales reps is their ability to socialize.
Make Training "Searchable" with an Outline
NOW IT IS YOUR TURN
This is a lot of information to digest. Do not feel that you need to implement all these tips at once. Take what you have learned and add it to your training one step at a time. Although you are in charge of the learning department, you are a student at the same time. Never stop learning and always look for ways to be the best you can be in all areas of life.