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CHAPTER 12:
ADVICE FOR
SALES COACHING BUYERS

There are many things to keep in mind when looking to purchase a sales coaching program to ensure its success. Find a program that will grab the sales manager’s attention and make sure that the facilitator suits your organization. There should be an abundance of application opportunities; you can ask for a list of participant activities in the program. You should also check references from similar businesses.

It is vital for the sales initiatives to be aligned at every level and that they are clearly communicated and supported by sales managers and sales leaders. To accomplish this, you need a well implemented, strategic coaching program. However, don’t think that just implementing a coaching solution is sufficient. It needs to be something that can be woven so completely into your organization’s culture that it becomes “the way.” It should also be integrated with other development opportunities. The program should be tied to a clearly defined set of goals and outcomes. 

FOR YOUR CONVENIENCE, WE HAVE PROVIDED YOU WITH OVERVIEWS OF SOME OF THE MOST REPUTABLE SALES COACHING PROVIDERS AND PROGRAMS IN THE MARKET.

WE'LL REVIEW THEM IN THE FOLLOWING PAGES.

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You have written an excellent piece. I do not say that lightly

VP of SALES, $3 Billion Revenue Co.

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