Let's face it, sales training is everywhere. It's a familiar annual ritual:
Then . . .
Complete the form and get your FREE eBook now.
In this free eBook, we lay out a plan to help you avoid the costly pitfalls that most organizations commit. Specifically, you will learn:
Get the FREE eBook now.
"When most people think about sales training, they think about an event—getting the team together for a day or two at the home office or in the basement of the Marriott, with a trainer, to learn the latest and greatest technique. A spiral-bound notebook, a few catered lunches, a couple of role plays and a motivational speech later, everyone goes back to their quest to make their number for the quarter.
In reality, the “event” is only one piece of what’s necessary to drive the change that leadership expects. Assuming that you will have an instructor-led sales training (ILT) event as part of your solution (still by far the most popular mode of delivering the initial training thrust), think of your solution in three phases: Before, During and After the ILT event . . ."