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"Sales methodology training is “what to” training. A methodology program teaches a series of repeatable steps that, when executed properly, significantly increase your odds of a successful outcome. Implementing a standard sales methodology gives your organization a common language and approach for managing important sales activities, such as sales call preparation and execution, pursuing high-value complex deals, negotiations, and strategic account management. Methodology training is often enabled by a software package (a “tool”), which will often be embedded in a company’s CRM system. Most forms of methodology training will include some aspects of skill development, but this is often to a lesser extent than a pure-play skill development program."