Robert Cialdini's impact on the sales industry is incredible in both is depth and breadth. He has literally created the persuasion industry. And, his book Influence was the book that started it all. In this summary you will learn the following:
And more. We distilled the most important concepts in this eBook. Grab it today and begin applying its principles to improve your selling skills now.
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"If you’ve spent any time in marketing, sales, psychology, or the behavioral sciences, you surely have heard the name Dr. Robert Cialdini. He is the author of the groundbreaking book Influence: The Psychology of Persuasion. He is credited with bringing behavioral science to business and it all started with that book. Influence is a clear classic and should be in your sales and marketing bookshelf. And, if it’s not, then we’ve provided this summary just for you.Read it. See where you might be able to apply its principles. Then do so today . . ."