Cptr13_3_Axiom.jpgAxiom ( refers to themselves as sales scientists. Axiom is committed to bringing real value to the sales process, enabling companies with large sales forces to recapture a mindset in which sales people are trusted advisors to their customers. They teach the optimized integration of training and technology to give a sales organization the tools and methodology it needs to improve performance.

AXIOM’s Integrated Selling Suite equips your organization with a just-in-time learning model that offers real-time visibility to sales probabilities. It also provides instant access to training content that is matched to a sales person’s contextual learning gaps. The result is an innovative and relevant approach to sales force development that dramatically increases the ROI of your sales training investments. 

The AXIOM solution doesn’t try to teach anyone what questions to ask for every performance gap. The solution is to give the questions to ask when they find a performance gap. 

AXIOM has created and uses the world’s first interactive coaching wizard to help managers uncover gaps, identify the root cause and define improvement activities. Their built-in coaching wizard leads managers through diagnostic conversations with staff that actually helps sellers improve with customized learning activities via the Online Learning Library.

In addition, sales managers can track progress consistently and effectively with the sales call observation section and tailored competency models. These also give senior leadership full visibility into sales performance and coaching effectiveness for every manager in your organization. 

With AXIOM, coaching is appropriate, continuous and impactful, resulting in more revenue and less staff turnover.


You have written an excellent piece. I do not say that lightly

VP of SALES, $3 Billion Revenue Co.

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