Cptr13_6_SandlerTraining.jpgSandler Training ( is a global organization with over 220 training centers, each run by an independent franchisee. Sandler focuses primarily on foundational and advanced selling and sales management skills. They recently added a program focused on enterprise sales. Sandler’s physical presence in numerous locations enables it to offer its clients ongoing training, coaching and reinforcement in smaller chunks over a longer time period. This is different from other training companies that require that everyone flies in, participates in a one or two day seminar and then leaves, hoping the training sticks. 

Sandler’s franchisees focus primarily on smaller and mid-sized businesses located in the vicinity of its training centers. Sandler’s sales training emphasizes a consultative selling approach which they represent through an analogy of a submarine with multiple compartments, each representing a stage of the sales system. This consultative approach, local presence and continuous learning make Sandler a good fit for local and regional firms that offer professional and business services.

Sandler’s training helps your bench develop the necessary, specialized skill set through progressive concepts.  These concepts are delivered via facilitated training and coaching, supported by innovative workbook materials. It also includes a comprehensive video series that is available online 24/7. 

Sandler sales management training emphasizes helping sales managers to:
  • Understand the requirement of the various roles they play, know when to assume each role and how to carry it out effectively

  • Know how to communicate clearly with their sales teams whether it’s during one-to-one conversations, coaching sessions, sales call debriefings or group sales meetings

  • Know how to recognize and resolve conflicts quickly and effectively

  • Keep their teams focus and behaviors aligned with the tasks at hand and the achievement of corporate and department goals

Their training is designed to create lasting improvement rather than the motivational “quick fix” typical of many seminar-based training programs. To help clients accomplish their goals, Sandler provides “reinforcement training,” a system that combines quality materials along with access to ongoing training workshops and individual coaching sessions. Through their local training centers, they provide continuing face-to-face support and reinforcement of the world’s most successful selling system.


You have written an excellent piece. I do not say that lightly

VP of SALES, $3 Billion Revenue Co.

Give me my free ebook!

Ultimate Guide to Sales Coaching

This comprehensive 70 page ebook will answer every single question you have ever had about sales coaching.

Included in this Ultimate Guide to Sales Coaching are detailed approaches, features, benefits of sales coaching programs. Plus templates, worksheets, and more - all to help you identify your sales coaching needs. We've also included reviews of the 15 most popular sales coaching programs to help you decide which sales coaching company is right for you.

And way, way more. Get your FREE eBook today.

Instant Download

Complete the form and get your FREE eBook now.