THE CORPORATE EXECUTIVE BOARD
In 2011, CEB published the very successful and disruptive book, The Challenger Sale. The success of the book led them to launch a training offering to help clients create “Challengers” in their sales force. CEB continues to build out its sales practice, creating comprehensive solutions for clients to not only train, but to also implement and sustain their Challenger program.
CEB is a global organization with offerings for large and mid-sized companies. Their clients pay an annual membership fee and gain access to CEB’s research and best practices guidance, and to CEB’s peer communities. CEB also offers advisory services to its members to build organizational capabilities, create alignment and support for key initiatives. The result is strengthening departmental team skills. These services include their sales management academies and Challenger Sale training. They also offer comprehensive assessment solutions through their acquisition of SHL in 2012 and training impact measurement solutions through their acquisition of Knowledge Advisors in 2014.
SALES COACHING PROGRAM HIGHLIGHTS
CEB’s Sales Management Advanced Coaching provides sales managers with a clear understanding of what they should observe when coaching - a framework called Hypothesis-Based Coaching™. This program is based on groundbreaking CEB research that benchmarks sales managers, embeds easy-to-use tools and templates and sustains development in the daily work flow for sales managers.
Their Sales Management Advanced Coaching helps organizations to:
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