Chapter 18: Imparta
Imparta is clearly focused on large global companies with a large number of customer-facing people. This is common for sales training companies that offer a heavily customized solution because it enables the client to spread the cost of customization over a large number of learners. Additionally, large companies often have established cultures and systems that it requires its partners, such as a sales training company, to adapt to. This adaptation greatly enhances the receptivity of the training because it reflects the client organization’s language and beliefs and the relevance of the training to participants. Servicing these large, global, sophisticated clients requires the right resources and a flexible mindset, something that Imparta clearly exhibits.
Imparta showcases a very impressive client list of some of the best known companies in the world. They have a number of case studies that succinctly highlight the client’s challenge, implementation process and results. Imparta does an exceptional job of quantifying its impact on client organizations. It lives up to its charter of helping clients drive measurable impact.
The company has been the recipient of a number of prestigious awards, including being named to Trainingindustry.com’s “Top 20 Sales Training Companies” for the past four years. It was also named a finalist for Learning Provider of the Year at the 2014 Learning Awards.
Imparta offers a very comprehensive suite of sales training programs that they deeply customize to suit their client’s exact needs. They believe that it’s hard to differentiate one product alone, and that people buy from people who create value for them—through the insights they share, the solutions they create and the help they provide around the buying process. This belief underpins Imparta’s approach to developing sales professionals.
Imparta offers its clients tremendous flexibility in delivering programs that fit their needs. This includes traditional classroom-based instructor-led training, virtual instructor-led (VITL), train-the-trainer, eLearning and mobile learning (mLearning), simulations and bite-sized learning or reinforcement campaigns that address specific business issues.
Imparta believes strongly in post-training reinforcement, and brings all of the pieces of an engagement together with their Capability Building® System (CBS). CBS is a comprehensive and modular reinforcement toolkit. When properly used, CBS reduces ‘skills loss’ to less than 20%, and ensures that business training achieves your financial, operational and cultural goals. CBS is comprehensive, but clients can select the components they need knowing that they will work seamlessly together—whether you need a single workshop, a custom simulation, a cultural change program, or a global academy.
Companies such as Imparta that create rigorous, customized sales training and change management programs deliver outstanding solutions. However, these solutions require a sizable investment and typically require a training audience of over 100 people for it to make economic sense. It is best to have a good understanding of your needs before you talk to the providers who you believe are the best fit. This will allow you to determine if they can craft a solution to meet your budget.
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