Chapter 11:  The Corporate Executive Board - Member Services


CEB is well known for their work developing the Challenger Sales Method and its associated sales development programs. CEB is also the world’s leading member-based advisory company. In fact, CEB has more than 30 years of experience analyzing proven practices and helping top companies apply them. They believe you begin with understanding great outcomes and reverse engineer to help you unlock your full potential.

Every year CEB equips over 21,000 senior leaders from more than 10,000 organizations across 110 countries with the insights and actionable solutions they need to respond quickly to evolving business conditions by transforming their operations. They do this by combining advanced research and analytics with best practices from clients across 90% of the Fortune 500, nearly 75% of the Dow Jones Asian Titans and more than 85% of the FTSE 100.


CEB offers more than 50 different memberships aligned to key industry leadership and functional roles, including Sales, Sales for Midsized Companies, Asian Sales and Customer Service. Their membership model is designed to deliver insights, tools and advice that lead to transformative outcomes for your team and your company.

CEB traditionally focused on servicing large, publicly traded companies. However, they have recently added highly cost-effective options for midsized companies.

CEB is committed to helping senior executives and their teams drive corporate performance. They do this by identifying and building upon proven practices that address key emerging and recurring business challenges, including:

  • Assessing Key Performance Trends and Risks: Identify early-warning indicators and potential responses to key business risks.
  • Benchmarking Performance and Plans: Improve leadership conversations and functional performance with deep comparative analysis.
  • Establishing Innovative Operating Approaches: Implement new ways of working using progressive insights to evolve your function’s impact.
  • Organizing and Managing Critical Talent: Access resources to help you motivate, manage and build your team.
  • Driving Alignment and Support for Change: Drive greater success in project execution by aligning key stakeholders to your initiatives.
  • Navigating Leadership Transitions: Onboard yourself or a team member swiftly into a new role.

Featured Clients and Case Studies

The CEB website offers numerous videos of clients from some of the world’s most admired companies describing how they leverage CEB services and the value they derive. Videos are high quality and compelling, and can be easily sorted by functional area, company size and geographic region.

Features and Benefits of Membership

CEB provides a genuinely unique opportunity for executives to learn, in a cost-effective way, what the best companies do. This includes:

  • Proven Best Practices: More than 300,000 tested approaches to solving business challenges derived from CEB’s network of more than 5,300 leading companies.
  • Research and Insight: More than 200 unique studies published annually to help business leaders evaluate new issues and challenges.
  • Peer Benchmarks: Relevant, quantitative data and analysis provide clarity on the most efficient resource allocation and high-impact areas of focus.
  • Decision and Diagnostic Tools: Analysis and support provide customized, actionable views of the most important performance metrics in your corporate function.
  • Executive Networking: On-request advice, feedback and perspective come from peer interactions with more than 15,000 leading executives as well as from online peer discussion groups.
  • Advisory Support: Experts in more than 220 disciplines provide personalized guidance and project support for executives and their teams for pending decisions, new tactics, internal presentations and other needs.
  • Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities.

These features help you:

  • Focus effort: See around corners and cover blind spots.
  • Move quickly: Act with speed—not cost. Don’t reinvent the wheel.
  • Equip teams: Extend performance impact by enabling teams with new skills and tools.
  • Act with confidence: Make the right decisions when it matters most.

Guidance for Sales Training Buyers

If you are a senior sales or line-of-business leader with responsibility for revenue growth, then we strongly recommend becoming a CEB member. You will save countless hours trying to research best practices, gain access to much higher quality insight than you could gain on your own, and interact with a group of exceptional peer leaders. This investment is extremely high value and ultimately enables you to make better decisions for your business.

CEB Sales Training Offerings

You have written an excellent piece. I do not say that lightly

VP of SALES, $3 Billion Revenue Co.

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