HOW BANK OF AMERICA IMPLEMENTED A HIGH TECH / HIGH TOUCH CANDIDATE EXPERIENCE
In order to stay competitive for prospective employees, Bank of America contemporized how it recruits. The company’s strategy was to overhaul the way it engages with young talent on campus today, from sourcing to attracting to selection and hiring. In this session, you'll learn how Bank of America created a high-tech, high-touch digital experience to attract and engage this talent before the bank stepped foot on campus and how it has built on this success by expanding its video-interview strategy into the professional (non-campus) recruiting space.
Head of Campus Recruiting & Program Management, Bank of America
Consumer & Preferred Small Business Talent Acquisition Executive, Bank of America