The question is flawed. While both McDonald’s and In-N-Out Burger make “hamburgers” they do not both make Hamburgers.
In-N-Out Burger makes Hamburgers that are an experience. That’s all they do.
No tacos, no rib sandwiches, no fish, no chicken. Your options are focused on what they do incredibly well, a single, double, cheese or no, onions or no. You can get fries, a drink or a shake. That’s it. But what you get is incredible. You tell your friends. You write home to Mom. Some people, looking in my wife’s direction, have been known to jump and click their heels with joy. If you want a great Hamburger you go to In-N-Out Burger.
If you want all kinds of options and are willing to compromise on the “hamburger” experience you go to McDonald’s. At McDonalds you can get a McFish, McChicken, McBurger, McSalad, McEtc. It is good food fast, but it’s not a great hamburger.
I was thinking about McDonald’s and In-N-Out Burger today, in part because I skipped lunch, but also because it felt like a good way to answer a question I get a lot. “Can HireVue survive on its own?” My answer, HireVue delivers HR software the way that In-N-Out Burger makes hamburgers.
We specialize in the video interviewing platform. We provide an interviewing experience for candidates that they absolutely love (+65 NPS). We provide a user experience that hiring managers and recruiters believe greatly improves their process (74%). We provide options focused on what we do best, OpenVue (sourcing), OnDemand (screening), Live Interviews (interviewing and validation), and artificial intelligence-powered Assessments (scientific evaluation).
That’s it. That’s what we do. And we believe we do it better than anyone else. Our customers tell their friends, CEO’s write letters about their business transformation, it is not just a process or a video interview, it’s a HireVue.
The BIG ATS platforms? Well they are a bit more like McDonalds. They are a good way to manage talent. You can get a wide variety of options from background checks, to skill assessments, to process automation and complex workflows. It is good technology. But it is not a great way to interview. It is not an experience that candidates, recruiters, hiring managers and executives love. It’s just a tool, just software. HireVue is something more. And that is why I believe that HireVue can not only survive on its own but continue to grow rapidly. Often in partnership with the BIG ATS providers but never compromising what makes us unique, what we do best and what makes a HireVue a HireVue.