URBAN OUTFITTERS + HIREVUE

URBAN OUTFITTERS USES VIDEO INTERVIEWING TO MAKE RETAIL HIRING HIP

+ CHALLENGE

Resumes and HR Systems Fall Short in Determining Candidate Fit and Personality

Urban Outfitters is an eclectic lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. With over 200 retail stores in the US, Canada and Europe, Urban Outfitters’ goal is to foster a culture of creativity and individuality within its stores and home office in Philadelphia. Urban Outfitters’ retail environments require talent that matches Urban’s values: Community, Pride, Creativity and Respect.

Maren Korellis, Head of Field Recruitment explains how the evolution of technology has enabled her team to connect with their candidates: “A few years ago, we moved away from paper applications and transitioned our retail candidates to apply online through our applicant tracking system. While this added some efficiency, we realized that we didn’t have the solution to identify our best candidates or understand who they really were.” Korellis goes on to say ”Those intangible qualities that are most critical to our operations couldn’t be portrayed effectively through our ATS.”

“Because these employees interact directly with our customers, we needed to see their emotions and personalities. A profile or a resume can show some experience but doesn’t tell me how that person will respond to a customer or present themselves on a sales floor.”

MAREN KORELLIS
Head of Field Recruitment, Urban Outfitters

+ SOLUTION

Urban Outfitters Turns to Video Technology

In an organization where individualism, quirkiness and creativity are praised, Urban Outfitters’ talent team was intrigued by the concept of on-demand interviewing as an option to modernize and personalize their retail recruiting experience, and the results couldn’t be better: HireVue store management teams are spending less time reviewing applications and interviewing and more time on the sales floor. What would have taken three or four days to screen candidates is now done in just nine hours. And beyond the ability to make more informed hiring decisions for their unique hiring criteria, the Urban Outfitters’ team found that they were also able to substantially extend their candidate reach.

Whats more the candidate experience is improving. Says Korellis, “In addition to the convenience, our candidates have also given feedback that they appreciate the ability to showcase their personalities and abilities via video versus on an application.” Urban Outfitter’s candidate feedback has resulted in an extremely positive Net Promoter Score (NPS) coming in at over 2x the industry average.

“No other initiative has impacted our hiring teams like digital recruiting has.”

MAREN KORELLIS
Head of Field Recruitment, Urban Outfitters

SEE A HIREVUE DEMO NOW