“We recently interviewed a C-level executive who was attending his child’s soccer match and stepped away and into his car to conduct the interview with our senior leadership team. The interview was conducted and recorded on his iPad from his car – seamlessly allowing the interview to be shared across the team. Now that’s digital recruiting. That’s the world we live in today. The convenience and collaboration HireVue provides is something we value as much as our candidates do,” said Barnett.
“Now the innovation in our products and company are reflected in our hiring process,” said Barnett.“The candidates have completely embraced it. We weren’t sure at first if we could get hourly hires to use this technology, but they actually prefer it. They are so tech savvy that this is how they operate on a daily basis.”
“We are also dedicated to tracking and improving Under Armour’s Net Promoter Score for our candidate experience. Because our candidates are our customers, leaving candidates with a positive impression is critical. The retail industry has an average NPS of a 28, but Under Armour is proud to have an NPS of nearly three times higher at 70.6,” explains Barnett. “Candidates love digital interviewing and the Under Armour brand, and that NPS number tells us so.”
“Our recruiting team also loves digital recruiting. We’ve shown them that we are embracing technology to give them the tools they need to hire the best talent in the most efficient way and they are telling us they are finding more qualified candidates with ease.”
Retail District Manager Mike Piazza covers 13 stores in the Southeast and has found digital recruiting to be essential to his process. “Digital recruiting is an amazing tool that helps speed up the hiring process, ensures we are getting quality talent, and allows you to connect and engage potential candidates. With the amount of stores I cover within four states, having this tool is critical,” says Piazza.
Lee Ann Fallon, Senior Director of Retail Stores and Operations recognizes the value that digital recruiting brings to her retail operations.
Fallon explains.“HireVue streamlines the initial phase of hiring to quickly identify qualified candidates and get them in the process faster, while also relating digitally to today’s hires. We are excited to leverage this technology to capture the strongest possible candidate pool.”
“Digital recruiting is here to stay – and it needs to be a top priority of every organization out there who is looking to attract the best talent in their industry. There isn’t a reason not to embrace this technology. It’s not a ‘tool’ or a ‘process’ that will slow you down like transactional HR technologies can be. It’s also not just something that impacts a single recruiting metric, but rather impacts the direct business objectives within an organization. Digital recruiting not only transforms recruiting process, but overall assists with larger, corporate digital transformation efforts,” concludes Barnett.