Industry: Consumer Goods
Challenge: Outdated processes rooted in paper, phone screens and manual assessments. 4-6 months to sift through 250,000 applications to hire 800 individuals
A global leader in consumer goods, Unilever’s products can be found in more than 190 countries. Their 400+ brands meet their consumer’s needs across personal and home care, food, and more. To meet rapidly changing and dynamic consumer demands, Unilever recognized the need to attract talent from around the globe, appealing specifically to the Millennial workforce. Melissa Gee Kee, Strategy Director to CHRO & Global HR4HR Director, explains, “Our executives expect that 60 percent of our workforce to be Millennials by 2020. With this in mind, we needed to engage with this generation through innovative technology that is engaging, dynamic and able to move quickly.”
Unilever's recruitment transformation began with its Future Leaders Programme, a highly selective programme for recent college graduates that selects 800 individuals from a pool of 250,000 applicants.
“The problem was the programme had not changed with the times. It was paper based, it took too long to fill out the application, and it was costly because we had all these recruiters manually screening the applicants and then interviewing all of the candidates by phone. We were hiring based solely on experience and we wanted to start screening for potential too.” - Melissa Gee Kee, Strategy Director to the CHRO & Global HR4HR Director
The team at Unilever partnered with multiple solutions to create an end to end engaging and digital candidate experience including HireVue to initiate mobile-phone based recorded video interviews, and interview-assessment technology.
“We wanted to make sure that we would truly be selecting the best candidates from these interviews, and take any unconscious bias out the process. Video interviews were the core component here, and this was a big hurdle for some of our internal stakeholders to get over. We had to ensure we had a digital process, but one that that felt very human, not robotic, and it had to better and more efficient at selecting candidates than an in-person interview.” - Melissa Gee Kee, Strategy Director to the CHRO & Global HR4HR Director
Through HireVue Assessments, artificial-intelligence was able to filter up to 80% of the candidate pool, using data points including facial expressions, body language and keywords, ultimately surfacing those candidates that are most likely to be successful at Unilever.
At each stage of the process, the candidate is receiving and providing feedback, regardless of if they are selected for a position. Unilever has deployed in over 53 countries in multiple languages with over 80% of the candidate feedback as positive. Not only has the process been significantly improved for candidates, saving over 50,000 hours in candidate time, the Unilever team has seen over 1 million pounds in savings in just one year, recruiting time saved of 75% and hired and the largest class of diverse hires (gender and ethnicity).