Black Angus Steakhouses + HireVue

Leveraging texting to support employees in uncertain times

Industry:

Hospitality

Employees:

2,000

+ Challenge

When the coronavirus pandemic forced Black Angus to shutter all of its restaurants, the HR team had no way to communicate with its entire workforce. With frontline workers without company email and furloughed employees’ email access deactivated, email wasn’t an option.

+ Solution

Black Angus’ HR team needed a quick and easy option to reach their employees and for their employees to reach them. HireVue’s business texting platform for HR and recruiting teams was the solution they were looking for, and one they could activate overnight.

+ Results

  • 74% average response rate within 1 hour
  • 96% average response rate within 24 hours
  • Hundreds of Thank Yous from employees: Priceless

“For us, [HireVue’s] texting solution was an invaluable resource and vital lifeline to our employees during a challenging, extended shut down period. Every message sent out would get hundreds of ‘thank you’s.’ I’m looking forward to sending the ‘we are open’ message.”

Nicole Bulman,
Vice President of Human Resources, Black Angus